Job TargetA  week or so ago you set your job targets as part of the Career Coaching program with Startafreshlife.

Try to narrow your targets to 3-5 that is of interest to you.  This applies to career targets also.  The next step is to evaluate these targets for viability.

You may find your targets are too specialised  (and therefore too small a pool of potential employers), or too large with a lot of openings and options – but too many to strategically pursue.

Below is an example tool you could use to determine each job target’s opportunity.

For each target determine:

  • Desired company size
  • Desired position/job/function/role
  • Desired  geographic location
  • Size of target market
    • Total number of organisations
    • Number of probable positions fitting desired criteria in each organisation
    • Multiply the two figures above to identify the total number of probable and suitable positions

This information and other data for refining targets can be obtained through:

  • Industry associations
  • Trade publications and magazines
  • Labour market information for your local area
  • Local chamber of commerce
  • State and Local Economic Development Departments
  • Australian Bureau of Statistics
  • Employment Agencies

What is viable can depend on where you are looking to work.  For example Kate Wendleton of the Five O’clock Club in the States offers a rule of thumb for the viability of a job target: “A target list of 200 positions in a healthy market results in seven interviews that result in one job offer.”  In Australia you could expect to be looking for a market size of 100-200 in Melbourne, Brisbane and Sydney for example, but lower in regional and remote areas.  The important thing is to understand your market and what is the opportunity, so at least you know what your potential is.

If you have any questions, or would like to sing up for the full program, please contact me at Startafreshlife.