To market yourself in the 21st century you need to be able to sell your ability to do the job.

By reflecting on your knowledge, skills and abilities and creating a work experience story, you will not only begin to understand your full potential, but will also provide you stories you can use in an interview process.

So how do you develop a work experience story?  A process I have used in the past with my clients is to develop a story with three components:

  • Context – the challenge or circumstance encountered when the project began, or the problem that was solved
  • Action taken to complete the project or solve the problem
  • Result obtained, quantified whenever possible


Context – When I was promoted to sales and marketing director, we were the lowest-performing region in the organisation.  My challenge was to bring the sales and overall performance numbers up as quickly as possible.

Action – To do so, I met with the twenty-person sales staff, jointly established ten aggressive goals for the next six to twelve months, and developed a promotional strategy to increase customer awareness of our products, which included incentives for new purchases within a stated period of time.

Result – Within ninety days, sales were up by 15 percent, and by year’s end we were second in the nation with $1.2 million in sales.

I would encourage you to write at least six to ten work experience stories to describe your key accomplishments.  If you are applying for a job refer to the job criteria and write a story for each of these.  The skills list you have developed earlier will be a good start for inspiration.

Next week we will talk about the different types of career paths you can follow, this will also provide some insight into “where to from here”, based on your history or preference for career development.  Until then I hope you enjoy writing your work experience stories and finding out more about your potential.

If you have any questions, or would like to sign up for the full program, please contact me at Startafreshlife.