Starbucks arrived in Australia with a big bang and then left with barely a whimper from it’s customers. Why?
Starbucks tried to impose American culture on Australia and did not consider the differences. Australians prefer a different style of coffee and experience than that of the one Starbucks offered. It didn’t create a need for Starbucks in the eyes of the Australian population, it was loud, obnoxious and over bearing in it’s marketing and positioning.
Australians answer to this approach – I am off to “Coffee Club”, “Hudsons” or even better my local coffee shop, thank you for coming.
The dangers of ignoring culture when you implement something new. Read Starbuck Downfall in Australia to find out more information.